Currently, the retail market is widely developed and includes a huge number of companies. And each representative is looking for new ways to stand out from the competition and attract as many regular customers to their point as possible. To do this, companies are testing various marketing tools that will help increase their customer base and make visitors loyal to the brand.
One of the promising tools that can solve this problem is coffee. In this article, we will tell you how coffee can increase the flow of customers in retail and increase sales.
Coffee as the key to customer loyalty
Why can coffee be considered one of the most effective ways to attract new customers and boost sales?
First of all, this is the key to customer loyalty. As you know, coffee is a popular drink that has become firmly established in the everyday life of almost every person. Most people start their day with a cup of coffee, and those who don’t drink it, definitely hear or see his presence every day.
It is very common to find places where coffee is offered to customers completely free of charge: in company offices, at meetings, in beauty salons and in other various places. That is why companies are increasingly using coffee as a tool to increase brand loyalty.
Here’s how one cup of coffee can affect a company’s customer and their loyalty:
A nice bonus
Everyone likes to receive unexpected bonuses. And a free cup of coffee is doubly pleasant. So, an unexpected hot drink causes a feeling of satisfaction and happiness, and the client becomes more disposed to interact.
Attention to the customer
By offering the customer a cup of coffee, the company shows attention to the customer, which is appreciated by every customer. Thus, the company gives the visitor a feeling of care, which has a positive effect on his attitude towards the company.
Increasing trust
After receiving a cup of delicious coffee, the client becomes closer to the company on a subconscious level. And this means that his trust in her increases. As they say: “The way to the heart is through the stomach.”
And the most important thing is that all this will cost almost nothing for the company, because the cost of one cup of good coffee does not exceed $1. Compared to the future benefits and the resulting value of such customer interaction, this solution is the most cost-effective compared to traditional loyalty enhancement tools.
Thus, one cup of good aromatic coffee can turn an ordinary customer into a loyal customer with minimal costs for the company.
Coffee as a marketing tool for business
It is important to note that coffee is not only the key to customer loyalty. It can be used as a new marketing tool related to technology.
With the help of coffee, companies can solve many urgent tasks, starting with sales promotion and ending with an increase in the frequency of visits to the point by one client.
Let’s look at the most popular ways to use coffee drinks as a marketing tool.
1. Sales promotion at the point of sale
With coffee, you can increase sales in your store, using it as a nice bonus to your purchase.
For example: “Buy $3 worth of goods and get fragrant coffee for free”
That is, you do not just offer customers the usual coupons or discounts, but a cup of delicious coffee as a gift. This way you not only benefit your customers, but also strengthen their positive associations with your brand. After all, good coffee is always remembered.
And to ensure that the client returns to you again and again, you can offer a coffee subscription as a bonus.
For example: “Buy $5 worth of goods and get a coffee subscription as a gift”
So the client will receive a pleasant bonus, while he will return to you more than once for shopping due to the availability of a subscription. And if the client consistently meets with your brand, then he will become a loyal visitor more likely. And most importantly, he will buy more often and more. And it’s just with the help of coffee.
2. An effective e-promoter
It’s no secret that traditional promoters are quite expensive. And finding a really good promoter is not an easy task.
Coffee can perform the same tasks, but more efficiently and cheaper. And with the help of specialized equipment, this process can be fully automated.
The main point of using an e-promoter and coffee is to encourage visitors to take targeted action with motivation for coffee.
Offer a free cup of coffee for the information or activity you need:
- take a coupon or participate in the promotion;
- leave your contacts;
- and take a survey;
- leave a review about the purchase;
- make a purchase for a certain amount;
- subscribe to the newsletter;
and join the loyalty program.
With the help of such an e-promoter, you will not only reduce the monetary and time costs that will be required to hire a regular promoter, but also:
- increase sales with coffee;
- you will be able to automate various marketing activities;
- stimulate additional purchases;
- strengthen the interest of visitors to your company.
3. Saving a digital footprint
Using coffee in conjunction with technology allows you not only to give a delicious bonus to the client, but also to preserve his digital footprint.
Everything works quite simply. For example, the client is invited to leave contacts and receive a welcome coffee as a gift. With the help of technology and a pixel, the system remembers the client and keeps in touch with him based on the data received.
With this information, you can continue to communicate with the client even at a distance:
- Catching up with the customer with targeted advertising
- Before selling interesting products to the customer
- Remind yourself with notifications
So coffee allows you to stay in touch with the client anywhere, and most importantly, to warm up his interest in your company and purchases. All this will help to encourage the customer to repeat visits and new purchases at your point.
4. Understanding the portrait of the target audience
Using coffee as a marketing tool for analyzing and collecting customer data, you can easily find out who your target audience is interested in the products and services you sell.
With just one cup of coffee, you can find out basic information about your customers: region, gender, devices, and more. And Facebook’s Audience tool, for example, will help you not only estimate the number of potential customers near you, but also attract a new interested audience using the Facebook Audience tool in Facebook ads.
5. Attracting a new interested audience from the Internet
In addition to working with current customers, coffee in conjunction with technology helps to find, analyze and attract new interested visitors to your points of sale.
There is a wide range of modern tools that allow you to analyze your potential customers and use the data obtained to increase customer traffic.
One such example is the use of data on current customers to attract new ones. You can use the features of Facebook Audience to do this:
Step 1
You need to enter the data of your current customers into the Facebook Audience service. This can be done based on data collected from customers through an e-promoter with a coffee bonus.
Step 2
Based on the downloaded audience, create a new one using look-alike technology. The service will independently select users with similar interests and behavior on the Internet based on user data in the original uploaded segment.
Step 3
You can start attracting a potentially interested audience to your institution through geo-targeted advertising. To do this, you can also use coffee as a lead magnet, offering potential customers within a radius of 1 km from your store fragrant coffee as a gift.
Such an offer will be an excellent incentive for visitors to look into your store for coffee, and after going for coffee, they will make other purchases at your point.
Conclusion
Thus, coffee is not just a delicious bonus for your customers. This is a worthwhile investment in the development and growth of your business, which will help retail business owners:
- Increase customer loyalty to the brand;
- To stimulate sales at your point of sale;
- Attract new customers and increase traffic;
- Establish communication with customers.
All this combined will have a positive impact on both the overall profit of your retail and the reputation of the brand.
And if you want to quickly and easily introduce technologies such as smart coffee shops or electronic promoters into your retail, then we will be happy to help you do this. Our developments are already used by companies and work great as tools to increase traffic, loyalty and sales in retail chains.